Daily European Tech Flash: Meta, Qualcomm, Midjourney, Xtra 

31/07/2026
129

Today's Highlights in European Tech Innovation

After Backlash, Meta Pauses Plans for Smart Glasses Subscription

Meta recently faced widespread criticism over its proposed plan to charge a $20 monthly subscription fee for the Conversation Focus feature in their smart glasses. This feature, which enhances audio clarity, operates locally on the glasses and does not require cloud processing. The backlash has led Meta to pause the subscription plan, though the company affirms their intention to offer subscription-based premium features in the future. Conversation Focus will remain free through the Early Access Program. This move highlights the ongoing debate about the monetization of wearable technology and raises questions about the balance between accessibility and profit.

Read more on The Verge.


Meta Faces Moderation Nightmare with Smart Glasses

Meta's smart glasses have sparked major privacy concerns, leading to public backlash. The glasses have been misused by individuals filming strangers for pranks, often crossing the line into harassment. Instances of recording women without consent have particularly fueled the controversy, prompting Meta to ban certain content recorded with these glasses. The harsh criticism, calling the product "pervert glasses," highlights the challenges tech firms face in moderating content and protecting privacy, especially in Europe where privacy standards are high.

Read more on The Verge.


Qualcomm's Price Hike: A Looming Challenge for Tech Industry

Qualcomm has announced plans to increase prices by a double-digit percentage due to rising component costs and shortages. The increase, effective September 1st, will affect a wide range of products, notably impacting smartphones and possibly raising consumer prices across Europe. Qualcomm's role as a major chip supplier means its pricing decisions may ripple across the tech market, posing challenges for European companies that heavily rely on its technology. The announcement underscores the fragile balance in the global semiconductor supply chain.

Read more on The Verge.


Midjourney Ventures into Astrology with Co-Star Acquisition

AI startup, Midjourney, has acquired Co-Star, a personalized astrology app that blends artificial intelligence with data from NASA for personalized user experiences. This acquisition signals Midjourney's expansion into new directions, leveraging AI to enhance personal connectivity and engagement. Co-Star's unique fusion of technology and human insights may offer new opportunities for AI application across lifestyle sectors. This move reflects a growing trend in technology companies investing in diverse AI-driven platforms to broaden their market appeal.

Read more on The Verge.


Xtra Halts Preorders for DJI Camera Clone

Xtra Technology has stopped preorders for the Xtra Muse 2 Pro, a camera resembling DJI's Osmo Pocket 3, and plans to refund collected deposits. This comes after showcasing the camera at an event in Los Angeles, casting doubt on its future availability. The halt reflects the legal and ethical challenges faced by companies producing imitative tech products, and underscores the difficulties in navigating intellectual property laws within the European context where protectionist policies are stringent.

Read more on The Verge.

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